We Build Winning Brand Managers, Sales Managers, and Marketing Professionals

Started in 1995 by Mr. Jagdeep Kapoor, Samsika® Academy of Brand Management (SAB), is the first institution in India that specializes in the professional development of Sales Managers, Brand Managers, and Marketing Professionals. SAB has conducted over 945 training programs using proprietary processes and SAB modules, training over 29,000 Indian professionals, including Brand Managers, Marketing Professionals and Sales Managers.

With a clientele that includes prominent Indian brands such as Navneet Publications, Monginis, IPCA Laboratories, Aptech, Tetra Pak, Pidilite and the Aditya Birla Group, Samsika Academy of Brand Management has trained upwards of 200 marketing departments, brand management departments and sales force teams using the Indian context of brand management and marketing strategy.

SAB® also awards the Annual Samsika Academy of Brand Management® Award for Academic Excellence in Marketing to outstanding undergraduate as well as postgraduate students in Marketing in India to promote the academic and professional growth of Brand Management, Sales and Marketing Strategy in the country.